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Strategic Marketing and Communications |
- Positioning for the Marketplace
- Strategic Communications Planning
- Defining your Messages
- Understanding the Marketplace
- Launching a New Product
- Marketing Communications
- Generating Business Leads
- Analyst Relations
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Communications & Public Relations |
- Starting a Public Relations Program
- Defining PR Messages: The Message Matrix
- Strategic Networking
- Community Relations
- Establishing a Philanthropic Platform
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- Generating a News Media Database
- News Release Planning
- News Media Training
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Corporate Communications / Reputation Management |
- Boosting your company’s reputation
- Managing perception during crises
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- Communicating Corporate Culture
- Developing a Channel for employee feedback
- Transmitting information to employees
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Branding / Creative Support |
- Articulating your brand identity
- Building value in your brand
- Communicating with collaterals
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- Trade show planning
- Making an annual event plan
- Micro-events
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- On-site strategic planning
- News media training (on-site)
- Webinar series
- Senior management team facilitation
- Agency search services
- Temporary chief marketing officer services
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